About Us
About Us – Esthika
Welcome to Esthika, where fashion meets heart and every piece tells a story.
Founded by the mother-daughter duo, Priyanka Wadhwa and Vanshika Wadhwa, Esthika is more than just a brand—it’s a lifelong dream brought to life. Started in August 2024, this venture, for Priyanka, marks the culmination of a journey fueled by passion, resilience, and an unyielding belief in the power of fashion. Having accomplished so much on her own, stepping into the world of fashion has always been her ultimate aspiration—a dream she nurtured quietly for years, now shared and realized alongside her daughter.
At Esthika, we believe that style is an extension of your story, and our collections are designed to celebrate individuality, confidence, and elegance. Each piece is a harmonious blend of timeless aesthetics and contemporary flair, crafted with care to inspire self-expression.
Our Story – Esthika
Every great brand has a story, and ours is stitched together with dreams, resilience, and a bond that transcends generations.
Esthika began as a lifelong aspiration of Priyanka Wadhwa, a woman of remarkable strength and determination. For years, she carried the dream of creating something extraordinary in the world of fashion—something that reflected her journey, values, and vision. Despite achieving so much, she held onto this dream, waiting for the right moment to turn it into reality.
That moment came when she joined forces with her daughter, Vanshika Wadhwa, a creative spirit who shares her love for creativity, fashion and innovation. Together, they envisioned a brand that wasn’t just about clothing and accessories but about celebrating individuality and empowering others through style.
Esthika is more than just a brand—it’s a legacy of perseverance and passion, a bridge between generations, and a celebration of bold new beginnings. Every collection we create is infused with our shared values: timeless elegance, attention to detail, and a commitment to making every customer feel special.
Our story is proof that dreams don’t have an expiration date—they simply wait for the right moment to unfold. With Esthika, we’re building more than a fashion label; we’re building a community where every piece has a story, and every customer becomes part of ours.
Vision
Esthika aspires to be your partner in self-expression, crafting timeless, elegant designs that celebrate individuality. You are our muse, our inspiration, and our priority.
Purpose
To celebrate you through thoughtfully crafted fashion that reflects your story. Your satisfaction is our commitment, delivering empowering experiences that make you feel valued and inspired.